Being a small business owner I rely heavily on my 20 years of experience in professional sales to prepare me for networking. After attending numerous events it became clear that many entrepreneurs are unsure of how to network to get the best results. As a result, I developed some basic skills that will help them get leads and ultimately improve their bottom line.
Step 1) 30 second commercial. Ask yourself a few very important questions before building your commercial: Who am I? What do I want and how am I going to get it? Then ask what product or service makes me unique and solves a customer’s problems? Here is an example of mine. My name is Stephanie, and I am a person who thrives on working with others and seeing their success. As a career and life coach I help successful entrepreneurs and career professionals who are struggling with motivation, transition, leadership and life balance to bridge the gap from where they are to where they want to be. Once you have a commercial that really fits who you are, consider the next 4 Steps:
2) Image. Your image is part of the package that you are selling. So before you go out make sure you look the way you feel.
3) Energy. Networking can be exhausting, but your energy is what attracts people to you, so before you walk into the room, do an energy check and here is how. Think about a great moment in your week when you felt strong and confident. Maybe it was a good sales call or a new sale. When you remember that moment do you feel strong and empowered? Take that energy with you into your event.
4) Listening. Relationship building is about active listening. Too often we are just waiting to speak, but if you are truly interested in creating a good networking opportunity, try to build a strong relationship in a short period of time through listening.
5) Sales. Remember, it’s ok to sell your product and service. You are at a networking event to communicate who you are and what you do. (Be in the moment)
Let this guide help you achieve greater success and stay tuned for my next blog title I’ve got leads, now what?