Being a small business owner I rely heavily on my 20 years of experience in professional sales to prepare me for networking. After attending numerous events it became clear that many entrepreneurs are unsure of how to network to get the best results. As a result, I developed some basic skills that will help them get leads and ultimately improve their bottom line.
Step 1) 30 second commercial. Ask yourself a few very important questions before building your commercial: Who am I? What do I want and how am I going to get it? Then ask what product or service makes me unique and solves a customer’s problems? Here is an example of mine. My name is Stephanie, and I am a person who thrives on working with others and seeing their success. As a career and life coach I help successful entrepreneurs and career professionals who are struggling with motivation, transition, leadership and life balance to bridge the gap from where they are to where they want to be. Once you have a commercial that really fits who you are, consider the next 4 Steps: